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Published July 2009, Direct Marketing News How eHealth could benefit from a good CRM program and the technology to support it. Published June 2009, Direct Marketing News How focusing on data can help the environment and direct mail’s image. CRM: Is it really a data democracy? Published March 2009, Direct Marketing News Sharing customer information is a risky business. In their quest for relevancy, companies must tread carefully. Do Not Call Registry and its Impact on CRM Published October 2008, Direct Marketing News What will be the impact of this new registry on CRM initiatives? Facebook's for the kids, right? Published June 2008, Scott's Know How Making a case for why social networking and Web 2.0 should not be ignored by businesses.
Links Canadian Marketing Association (CMA) Direct Marketing Association (based in the US) Direct Marketing Association of Toronto (DMAT) SORA Seminar Series on Analytics in Business & Industry http://iptpartners.com/seminarseries/Home.html Toronto Data Mining User Group Web Analytics Association (WAA) www.webanalyticsassociation.org
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