Recent Articles

Facebook's for the kids, right?

Published June 2008, Scott's Know How

Making a case for why social networking and Web 2.0 should not be ignored by businesses.

Priceless PR
Published Oct 2007, Scott's Know How

Can you "Divide and Conquer" the B2B Market?

Segmenting B2B (Part 2)
Published July 2007, Scott's Know How, Direct Marketing News

Real life examples of how to "Divide and Conquer" the B2B Market.

Segmenting B2B (Part 1)
Published June 2007, Scott's Know How, Direct Marketing News

Can you "Divide and Conquer" the B2B Market?

Making Marketing Accountable
Published May 2007, Scott's Know How

So, what is all this talk about measurement? And what does it mean for the marketing professional?

Click here for past articles

Links

Canadian Marketing Association (CMA)

www.the-cma.org

Direct Marketing Association (based in the US)

www.the-dma.org

Direct Marketing Association of Toronto (DMAT)

www.dmatoronto.org

SORA Seminar Series on Analytics in Business & Industry

home.cogeco.ca/~aburnham/sora/index.html

Toronto Data Mining User Group

www.torontodatamining.ca

Web Analytics Association (WAA)

www.webanalyticsassociation.org