Emma Warrillow - Principal and Lead Consultant

A marketing strategist with a talent for numbers, Emma Warrillow uses analytics as the foundation for custom-designed marketing strategies.

With a Masters degree in Management Sciences and an undergraduate degree in Mathematics and Statistics, Emma is uniquely qualified to understand the analytics and business of customer relationship strategies.

Emma has worked in both the corporate and consulting side of customer management for fifteen years. Through Emma Warrillow & Associates Inc., she plans and builds strategies that capture a greater share of customer. She also evaluates, trains and mentors internal resources so that clients may manage their customer programmes in-house.

Emma has developed and taught post-graduate courses at George Brown College and has judged awards for both NAMMU and the CMA.

Emma can be reached at emma@emmawarrillow.com or 416-699-5730 x1

Alicia Lok-Malek- Senior Consultant

Alicia Lok-Malek is a marketing intelligence specialist with a passion for enabling data-driven marketing strategies through the design of cross-functional roles, integrated processes, and end-to-end marketing infrastructure.

Alicia brings to her projects a wealth of database marketing experience from industries including financial services, technology and marketing consulting. Her roles have focused on designing campaign strategies, client level profitability analytics, predictive modelling, list management and championing marketing data infrastructure requirements. She has held several roles leading and developing analytical resources.

Alicia joined the team in 2007 after leaving her role managing the marketing analytics and list management teams at Microsoft Canada.

Alicia can be reached at alicia@emmawarrillow.com or 416-699-5730 x3