| In this issue |
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Metrics
A Deal for Emma's Picks Readers
Data Mining (and the Web)
Segmentation
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| Metrics |
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Making
Friends with Metrics by Neil Bendle
"People invite different friends to the pub than to a
romantic weekend"....Neil Bendle uses this analogy to explain
why different metrics are useful in different situations. This
quick read provides some good advice on using metrics more
effectively - as well as a few definitions.
Make
friends today.... »
|
| A Deal for Emma's Picks Readers |
|
| Discounted admission to SCOPE: CUSTOMER LIFETIME VALUE
- June 25-27, Chicago
As a speaker at this conference, I have been provided the
opportunity to offer you 15% off the conference rate. This
conference focuses on Customer Segmenation and its
relationship to Customer LIfetime Value.
Use discount code: SPKRM1945 to get this special rate
.....I hope I'll see you in Chicago!
For
more info.... »
|
| Data Mining (and the Web) |
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| Data
Mining Precautions for Web App Security: (Or, How I Learned to
Stop Worrying and Love the Data) By Joe Basirico
The Web has brought a great wealth of information for data
miners but any influx of data brings an influx of risks. Some
practical tips for ensuring you treat your customer data with
the respect it deserves.
Read
the article... »
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| Segmentation |
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| Divide
and Conquer: Realizing ROI through Customer Segmentation
(March 28, 2007)
Delivered by Emma Warrillow & Chris Osborne for SAS
Canada
BACK BY POPULAR DEMAND! An interactive seminar that will
help you make sense of customer segmentation and turn
analytics into profits. Highlights of the agenda include team
exercises, a practical case study and lively discussions.
Seminar leaders share insights and techniques on segmentation
readiness and critical success factors. They also guide
participants through an intensive plan- building workshop.
Join
us March 28! »
| |
| Changes at Emma Warrillow & Associates
Inc. |
|
| I am
thrilled to announce big changes around our office... Alicia
Lok-Malek is a senior marketing intelligence consulant who has
joined our team from Microsoft; she brings a wealth of
database marketing experience from industries including
financial services, technology and marketing consulting. We
are honored that she has chosen to work with us and know
she'll be a fantastic addition to the team. In addition, we
welcome back our former co-op student, now a "real person",
Kit Thitapanich as a marketing analyst. We've missed you, Kit!
Finally, our blog is now up and running....please join the
dialogue....we'd love to hear from you.
Check
out the BLOG! |
|
