| In this issue |
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Analytics
Data Mining
Web Metrics
Upcoming course
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| Analytics |
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Don't
Buy Analytics Software, Just Yet by Emma Warrillow
A self-serving plug for a new article in the December issue
of Direct Marketing News. My friends who sell software might
not like it, but I recommend you DON'T buy any! Not yet,
anyway!
Read
the article »
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| Data Mining |
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| Mining
for Creative Ideas by Alan Weber
Traditionally, analysts have used data mining to select
their target audience but many have not fully exploited the
information in the database on the creative side. This
straighforward article explores the barriers and makes some
suggestions on how to narrow the gap between analytics and
creative.
Read
the article... »
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| Web Metrics |
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| Four
Calculations That Determine the Profitability of Online
Promotions By Donna Loyle
From a whitepaper from SPSS and Target Marketing, four
calculations that can help you determine your online
promotional costs and results. A starting point for
calculating the effectiveness and profiability of your online
efforts.
Read
the article... »
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| Upcoming course |
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| Divide
and Conquer: Realizing ROI through Customer Segmentation
(February 1, 2007)
Delivered by Emma Warrillow & Chris Osborne for SAS
Canada
BACK BY POPULAR DEMAND! An interactive seminar that will
help you make sense of customer segmentation and turn
analytics into profits. Highlights of the agenda include team
exercises, a practical case study and lively discussions.
Seminar leaders share insights and techniques on segmentation
readiness and critical success factors. They also guide
participants through an intensive plan-building workshop.
Join
us Feb 1! »
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| Blogging |
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| Well
I've done it....I hope I don't regret it but I have finally
joined the blogging world! Check out my blog...I hope to post
regularly and I hope you'll join me as often as you can.
Check
it out! |
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